EMERGING TRENDS IN RERUITMENT AND SELECTION

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Corporate Talent Network Corporate

"Talent Networks" are an online platform for promoting the company brand name. Its main objective is to attract new talent from a variety of sources which includes job candidates, fans, employees, alumni, partners, suppliers, and even customers. It is very popular among the big firms and is increasingly being adopted by smaller and medium-size firms as well. (Goyal and Venkataiah, 2022). A talent network serves as an advertising and promotional hub for the company's brand name. It is used to communicate job openings, career information, and other company information. The contents are usually tailored and targeted for each specific candidate. (Chungyalpa and Karishma, 2016)

Building an End-to-End Talent Brand

More and more companies today are focusing on building end-to-end talent brands. A talent brand refers to how the company is perceived by its current employees, past employees, and prospective employees. It is a method for communicating and showcasing the company's corporate culture in real-time. (Goyal and Venkataiah, 2022). Companies today are developing strong talent brand strategies to reduce their cost per hire and lower turnover rates. A talent brand is something that is created via the joint efforts of the marketing department and the HR department. . (Chungyalpa and Karishma, 2016)

Use of applicant Tracking Software (ATS)

One fast emerging trend is rapid adoption of Applicant Tracking Software (ATS). . (Chungyalpa and Karishma, 2016) ATS are software designed specifically to meet the recruitment needs of a company. These software focus on managing the entire recruitment process, monitoring ad campaigns, and creating an excellent candidate experience. ATS can be used to post job openings, screen resumes, and generate interview requests to potential candidates by e-mail. Other features include individual applicant tracking, requisition tracking, automated resume ranking, customized input forms, pre-screening questions and response tracking, and multilingual capabilities. . (Chungyalpa and Karishma, 2016)

Develop Mobile Recruitment Strategy

Recent surveys indicate that an increasingly large number of prospective candidates use mobile devices to access the internet and carry out personal tasks including job searches. Hence, a growing trend among large firms is to create a mobile career site built specifically to meet the needs of mobile device users. The aim is to use mobile recruitment to post jobs and create postings that can be easily shared on social media and readily responded to. (Goyal and Venkataiah, 2022).

Growing Emphasis on using Social Networks

Over the past few years, social networking sites such as LinkedIn and Facebook have rapidly gained prominence amongst internet users. These sites provide a wealth of information on prospective candidates. Sites such as LinkedIn, and to an extent Facebook, provide specific recruitment-related tools and analytic software to improve the recruitment process. Their aim is to help companies identify and locate the right talent for their company. Not surprisingly many firms have actively started using social networking sites for soliciting and recruiting new talents. The top preferred site is LinkedIn followed by Facebook and others. (Chungyalpa and Karishma, 2016)

Increased Focused on Passive Candidates

Traditionally recruiters have focused on active candidates-those actively seeking new jobs. However, research has shown that the vast majority of prospects (as high as 73%) are passive candidates, that is they are not actively seeking jobs but are open to new opportunities and offers. This was found to be especially true in the case of social networking sites such as LinkedIn where vast majority of prospects were passive candidates. Hence, firms today are providing more and more emphasis on passive candidates. Indeed, many of the mentioned trends are aimed at attracting passive candidates. (Goyal and Venkataiah, 2022).

References:

Chungyalpa, W. and Karishma, T., 2016. Best practices and emerging trends in recruitment and selection. Journal of Entrepreneurship & Organization Management, 5(2), pp.1-5.

Goyal, P. and Venkataiah, P. (2022). Article ID: IJARM_13_01_002 Cite this Article: P. Avinash Goyal and P. Venkataiah, A Study on Emerging Trends in Recruitment and Selection Practices Adopted in Information

Technology Industry with Reference to Select IT Companies in Hyderabad. International Journal of Advanced Research in Management (IJARM), [online] 13(1), pp.10–20. doi:10.17605/OSF.IO/HWDG4.

 

Comments

  1. Ashfaq NazeemSeptember 7, 2022 at 11:46 PM

    It involves assessing jobs in certain contexts such as the physical environment under which the job is performed, social environment, and financial conditions attached to the job. is refers to salaries, wages, bonuses, benefits, etc. attached with the performance of the job. (Ramasamy T, 2011)

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